• Worked within the Product Management team as the UI / UX designer, using Agile methodologies to build and launch a broker product for retail investors trading FX and CFDs through direct market access, onto the LMAX exchange.
• As one of the Product owners; engaged with the business stakeholders to create the user experience and manage expectations for work in the product backlog.
• Utilised usability testing with third party testers to refine and move the web broker product forward.
• Reworked and rebranded the appearance of the third party charting package.
• Produced and maintained a behavioural guide as a source of reference for the Business Analysts and development teams.
• Regularly reviewed the consistency between all the different channels, used by the business, to communicate with existing and potential clients.
• Managed the user experience, for the mobile broker application, on Blackberry and iPhone which was implemented by a third party development team.
• Used wireframes to demonstrate the application task flows and feedback processes to the project team.
LMAX, Betfair’s financial trading spin-off, offers retail investors the ability to trade Contracts for Difference (CFDs) in market indices, fixed income instruments, commodities and FX.
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Sarah E Howell © Copyright 2008 - 2011